They have different average payouts but also with varying levels of difficulty.
Choose what’s best for you.
1. Zip code lead capture
Don’t be misled by the term because obtaining the zip code is only a way to get more details from customers, which advertisers use to lure them into making a real purchase. In this type of CPA marketing, visitors are asked for their zip codes before they are provided with more details of the promo. Usually, promos involve free coupons or vouchers.
However, because most people don’t read fine prints, they will miss the fact that for them to use the coupons, they have to make a real purchase first. For instance, a coupon for a free pair of socks at the department store can only be used if you will buy a pair of shoes. It’s a package deal.
Average payout: $1 for every lead.